Vini Gambino
Vini Gambino is a family-run wine producer located in Linguaglossa, on the eastern side of Mount Etna. The project arose from the need to enhance online not only the winery's products, but also the company's history, the territory, the vineyards and the experience that revolves around wine. The result is a digital ecosystem that combines corporate website and e-commerce, allowing users to move from learning about the winery to discovering its wines and, naturally, to making an online purchase. The site features different wine collections, in-depth information on individual products, details about production and the territory, as well as services such as tastings and the Wine Club.
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The challenge
To transform the digital presence of a historic winery into an experience capable of communicating identity, territory and product simultaneously, while maintaining a simple and intuitive path to purchase. The project's complexity lay in connecting different types of content: the company's history, the Etna territory, the vineyards, the characteristics of individual wines, tastings, the Wine Club and the e-commerce catalog. It was therefore necessary to build a structure in which the institutional and commercial components could coexist without appearing separate, guiding the user from discovering the Gambino world through to selecting and purchasing wine.
The solution
We developed a digital ecosystem that integrates corporate website and e-commerce, building a unique experience around the Vini Gambino brand. The institutional section tells the story of the winery, its family history and the territory of Linguaglossa and Etna, while the e-commerce section allows users to explore the catalog and purchase wines directly from production. Each wine has its own dedicated product page, with information on characteristics, grape varieties, soil, training systems, yield, aging and serving temperature, creating a path of in-depth discovery before purchase. The project also integrates functionalities related to brand experience, such as tasting reservations and the Wine Club, transforming the website into a complete touchpoint between company, consumer and territory. The e-commerce is also structured to serve different international markets, with dedicated shops for Europe, United Kingdom, Malta, Iceland and United States.